• Founded 2012 — 14 years in market
• Best-selling real food energy gel in the US
• Carried across endurance specialty, outdoor, and supplement retail
• Sold in 24 countries
• Brand-direct on Amazon; 2,000+ 5-star reviews
• No mass market — channel integrity protected.

Hüma's customer base aligns with the core run specialty and endurance retail shopper — leans female, ingredient-conscious, and loyal to brands that don't cut corners. Real food ingredients, no maltodextrin, 14 years without a formula change.