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THE HÜMA STORY

HÜMA DEFINED

By trail, road, and water—we embark on extraordinary journeys everyday. These journeys begin in our dreams and eventually define our lives. How we fuel our bodies daily on a run should be in sync with how we fuel our daily lives. Hüma, is a 100% all-natural, great tasting energy gel and protein smoothie —promoting a healthy lifestyle while providing nutrients to help runners better endure whatever comes their way.  Hüma was inspired by the Tarahumara, a tribe of Mexican Indians. These great runners have been known to run 100 miles+ journeys, powered by chia.

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WHAT MAKES HÜMA DIFFERENT FROM THE OTHERS?
Like all endurance energy gels, Hüma is a tool for glycogen supplementation. What’s that you ask? Funny, lots of people ask! When you exercise for more than 45 minutes, you run the risk of hypoglycemic shock, a.k.a "bonking”. Bonking occurs when your body runs out of its glycogen stores, a.k.a. energy! Hüma provides an alternative fuel source (energy gel) that is 100% all-natural, tastes great and is actually healthy for you—so your glycogen lasts longer and you can go further while enjoying the day. 
Hüma is proud to put energy gels into runner’s hands that will leave stomachs happy (say goodbye to GI distress), actually taste good (ask our nephews, they didn’t barf!), are made from 100% all-natural ingredients, and will help you achieve your goals while eating something that is actually healthy for your body.
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WHERE DID THE IDEA FOR HÜMA COME FROM?
The idea for Hüma was born in the sands of Iraq. In the summer of 2009 a US Army soldier named 1st Lieutenant McCollum was charged with leading grueling missions throughout Iraq. At the time he was reading the book Born to Run, which is about the Tarahumara, a tribe of Mexican Indians who regularly compete in epic 100+ mile races as part of their culture. To fuel themselves on these ultramarathons, they use a special chia seed blend. He figured if it worked for them in Mexico, maybe it would work for him in Iraq.
It did. In fact, the concoction was amazing at keeping him going, and that discovery eventually led to the creation of Hüma. Today, Hüma brings together Tarahumara tradition, sports nutrition research, healthy ingredients and great taste as our best shot at helping you enjoy your energy gel.
 
ABOUT THE HÜMA FOUNDERS
Hüma is a veteran-owned company that was started in January 2012 by Ian McCollum and Kevin Sherbourne, two young grad-school students who were tired of awful energy gels. Hüma gels were officially introduced in November 2012 and have since become the best-selling all-natural energy gel in the world! 
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