While serving as a U.S. Army officer in Iraq, Ian—an endurance athlete who knew firsthand the importance of good nutrition—read Born to Run between missions. One question stuck with him: if some of the world’s toughest runners could thrive on simple, natural foods, why did energy gels read like chemistry experiments?
Back in grad school, that question became a mission. In 2012, he helped launch Hüma Gel. The goal was simple: make energy fuel from real food.
The recipe reflected that idea: real fruit, cane sugar, brown rice syrup, chia seeds, and ingredients you can actually recognize.
Turns out, endurance athletes know a good thing when they taste it. Today, Hüma is the best-selling real food energy gel, with thousands of five-star reviews, placement in run specialty stores across the U.S., and availability in 24 countries. More importantly, it's trusted by runners, cyclists, triathletes, and weekend adventurers who want fuel that works—and tastes like it came from a kitchen instead of a lab.
3,000+ 5-star reviews
sold in 24 countries
present in every major us run specialty retailer
