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Race Partners

Hüma supplies gels to race partners at cost.

Premium on-course fueling, without the premium price.

Best-selling real food energy gel in endurance nutrition

Dozens of races supported per year

Hundreds of events supported to date

2 year minimum shelf life — order well in advance, no waste risk.

Race directors who prioritize athlete experience know that on-course fueling is part of the race product. At-cost pricing makes it practical to offer something athletes actually look forward to — real food ingredients, real fruit flavors, and a track record of keeping stomachs settled at mile 15 and beyond.

Athletes who discover Hüma on your course — at peak effort, when it matters most — tend to remember it. Real food ingredients — real fruit, brown rice syrup, chia seeds — means no surprises when they need the fuel most. That's a better race experience for your athletes, and the best possible introduction to the product for us."

At-cost bulk pricing — not retail
2-year minimum shelf life — order months ahead without waste risk
Single-serve pouches — aid station ready, no prep required
Brand assets provided for race communications and athlete-facing materials

Apply to become a race partner

We partner with endurance events that take the on-course experience seriously — running, triathlon, cycling, and trail. If that's your event, we'd like to talk.

Contact form

Prefer to reach us directly? Race Partnerships — events@humagel.com